Vice President Mike Pence has been a go-to fundraising draw for the president’s campaign, and since October, no more than a day passed without his name emblazoning a fundraising email for the Trump re-elect.
But that changed late last month. Since Nov. 25, not a single fundraising email from the Trump campaign or its Republican National Committee fundraising account has featured Pence’s name in the “from” field. And this week, that Republican National Committee joint fundraising committee, the Trump Make America Great Again Committee, made another subtle change: a handful of its emails swapped out the official Trump-Pence campaign logo for one featuring just the president’s name.
Trump Make America Great Again Committee
At first blush, those may seem like minor tweaks to gimmicky portions of Team Trump’s fundraising strategy. A source familiar with the process said the fundraising emails do not go to Vice President Pence’s team for clearance and an RNC official said the digital team was merely testing a new logo around the end-of-the-month deadline. Indeed, some of the joint fundraising committee’s emails this week have included the original campaign logo with Pence’s name below Trump’s.
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